Social media during recent decade has considerably increased its influence in terms of people and even business. It Is so, because such websites like inter alia Facebook started also to be an interesting platform for promoting our products. Therefore, people began to spend their funds in for instance social media monitoring. Due to this kind software we are given with an occasion to gather a variety of interesting data that can considerably increase for instance the effectivity of our marketing campaigns.
The situation on different markets at present is known to be quite various. Some fields, due to significant improvement of technology in various areas find it much more demanding than in the past to maintain good sales records.