How to be sure that potential customers recognize your firm!

A few months ago I have started my own business. It is not a big firm. I would say this is rather small. We operate only in the local area and we provide 1 of those services that are pretty popular as everyone uses from time to time. There is only one problem with that branch – the competition is really hard. Furthermore, all competitors provide exactly same services at a similar price. In that industry, there is no room for new services and their modifications.

There is also no option to leave a price as it is already on the verge of profitability. In consequence, as you can see there was no choice. Even if our service was amazing and our employee was very nice and helpful, there was a big probability that our customer wouldn’t remember our name in a few months, when will be in need to use this service again. A while ago we even conducted a small research that confirmed this! Thus, after many discussions and brainstorming in our office, we decided about two important issues.


Autor: Dick Thomas Johnson

Firstly, we should to have a name that is very easy to remember so clients could easily recall it every time when they have to use such service again. Nevertheless, that is not so obvious as it could seem to be. Many companies possess rather easy names. The main problem is that easy doesn’t certainly mean easy to recall. So, we have decided to choose just 1 word. That word had to be directly connected with our industry and services. As a matter of fact, it is actually the first word that appears in your mind when you think about that type of services.

Second, we came to a conclusion that we will to create banners. But it was not just creating banners. Lots of companies have banners but it doesn’t naturally mean that customers know them and are able to recognize them. As I wrote, our aim was that our clients completely remember us. Therefore, we didn’t try to assume how to create a successful banner. We asked specialists in banner printing nyc sector on their suggestions. As a result, we obtained all info which we needed about how our name should be placed on the banner so this graphic is simple to remember.

In the end, I am very happy to say that thanks to those 2 above mentioned things, turnover of my firm has increased by 10% in last 3 months!