It is so, because, first and foremost, we can get to know what sort of content is contemporarily the most popular and mostly enjoyed among various buyer groups. The same concerns brand monitoring () that is also quite helpful regards assessment of the strategic position of an enterprise. This can be also a pretty important element for young entrepreneurs, who can thanks to it evaluate the competiveness of a market and decide for this one that is referred to the lowest risk. As a result, as we can see from the points presented above, investing for instance in social media monitoring () is an interesting way to avoid situations in which our competitors have made something popular significantly earlier than we did. Another popular advantage of this alternative is that it offers us a chance to learn on the mistakes of other companies on our market. It is so, because we can observe diverse phases of the implementation of diverse strategies and, consequently, make our choices in terms of marketing significantly better.